Many health insurance companies are offering innovative features to increase the attractiveness of buying health insurance. These features include lock-in premium, no claim bonuses, and treatment for critical illnesses abroad. A four-year waiting period for senior citizens has been reduced, and coverage now includes ABCD illnesses, such as diabetes. Health insurance companies are also offering day one cover and more coverage after 30 days, which are more expensive than a basic policy with a longer waiting period.

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